TRANSPORT ACCIDENT COMMISSION VICTORIA:

THE SHREDMILL

Despite what the brand, label and price might try and tell you, there’s only two ways to find out safe your motorcycle gear is:

When you hit the road at 60km/h. 

Or at motocap.com.au, where gear is tested and rated from ⭐ to ⭐⭐⭐⭐⭐

So to prompt riders to check how safe their gear is before they hit the road, we held a mirror up to the frightening reality that not all gear is created equal using the ultimate apparatus:

The Shredmill. 

We invited real riders to test the gear they wear every time they ride on The Shredmill.

And then used the apparatus to create a suite of assets that dispelled the most commonly-held myths about gear, and directed riders to check the MotoCAP website before they hit the road.

Previous
Previous

Made By Dyslexia: University of Dyslexic Thinking

Next
Next

Coles: Great Lengths for Quality