No place on earth is more unkind than online gaming lobbies. Yet, they’re where Aussie kids are hanging out. 

So, in partnership with Australian youth charity Project Rockit, we set out to make gaming a nicer place. Creating the world’s first esports tournament where the winner wasn’t the best player - but the kindest one. Every interaction in the game, on the mic and in the chat log of every competing streamer was scanned for words conveying negative and positive sentiment - awarding or deducting points for each.

The result? A completely toxicity-free tournament streamed to millions that gave gamers and their fans a taste of what playing kind actually felt like.