After almost two decades in market, it was time for Coles Credit Cards and Insurance to create a new brand platform that leant into their credentials of quality products and remarkable value.

Meet Sunny & Brian. The ultimate odd-couple duo who are the heartbeat of all happenings at Coles HQ. Sunny is wildly excitable and obsessed with celebrating value. While Brian is the meticulous type-A boffin who lives for the fine print. Together, they demonstrate how a combination of great value and credibility delivers something great.

From brand films and nationwide OOH, to digital, social, and even the weekly EDMs that land in your inbox, Sunny and Brian continue to provide distinctive cut-through that delivers recognition, warmth and humour in a category that’s a sea of sameness.