MCDONALD’S:
THE WORLD’S BURGER.
Wherever you might find yourself in the world, The Big Mac will always be called ‘The Big Mac’.
No. Really. It’s true. Every other language uses ‘Big Mac’ in English, despite all the other menu items being translated into their native language. It’s the burger that transcends language, culture and the world.
So, we created a campaign where every ad that runs in your country would be created entirely in another language. Apart from two words known the world over:
Big Mac.
Nine films. From nine countries. In nine different languages. Each one only played in the country it isn’t from, to people that can’t understand a single word that’s said.
Oh, apart from the two most important ones… Big Mac.
A Japanese anime epic.
A trés chic French love story
An Italian mafia drama.
A Scandinavian noir crime.
A South Korean K-pop music video
A German beer hall celebration.
A Mexican telenovela
A Brazilian carnival spectacle.
An extravagent Indian Bollywood production
Order a Big Mac in another language to unlock the price they pay in that country.
